For Callaway Golf's inaugural leather bag and product line, I focused on crafting a logo that radiates timeless sophistication. Inspired by classic country club aesthetics, I designed an elevated logo that embodies luxury. Complementing this, I selected a deep sapphire and gold palette, and created a vintage patch design to harmonize with other graphic elements and the embossed logo on the lining. Beyond creative direction for the logo and establishing the brand's style, I led efforts in packaging, marketing, and directed the catalog photoshoot to showcase the collection.