I spearheaded the creative direction, editing, design, and compilation of the 2025 Callaway golf catalog, infusing it with a distinctive graphic design perspective. From conceptualizing the visual narrative to meticulously crafting shot lists, I collaborated closely with our in-house photo team to refine and enhance the imagery. Through strategic planning and a keen eye for on-course dynamics and aesthetic coherence, I orchestrated a polished and cohesive presentation of our cutting-edge 2025 product lineup within the catalog.